Rubric Beer is a brand concept I created. As a novice "beer drinker," I found it difficult finding the right beer for me. I wanted to create a brand that a person could read the label and get an idea of what taste to expect.
I used a rubric system as a scale to help identify what level of Lite/Dense, Sweet/Dry, and Hoppy/Bitter you could expect.
I then took it a step further by creating a community of Rubric Beer drinkers that could share what their Rubric Beer Number is with others. "Are you a 212 or a 321?"
Photography Cred: Juan Montenegro